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As an insulating material, milkweed is six times warmer than wool, extremely lightweight, and naturally water repellent. The thermoregulatory capabilities of milkweed floss present a promising alternative to the goose down industry.

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Growing milkweed is low-maintenance in regions where it is native plant: it will thrive in poor soil, and a variety of weather conditions. Due to these outstanding material and growth properties, milkweed shows strong economic promise for small-scale farmers, and by extension, the rural communities they are a part of.

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Our jacket design and material research projects are part of a national movement towards a domestic fibershed. We stand in solidarity with the Slow Fashion movement, ensuring that products are made to last with regenerative materials and sustainable construction methods.

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